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March
03
Tuesday
6:45pm
Profile_dimt

Dine with ageism fighting trailblazer Jacynth Bassett: successfully marketing to the over 50s

at dim t, Charlotte Street (map)

Who's coming

  • Mike

    MD Founder, Wicked Uncle

  • Claire

    Co Founder, TableCrowd Talent

  • Jacynth

    CEO/Founder, the-Bias-Cut.com & Ageism Is Never In Style

  • Catkin

    Founder, The London Skincare Company Ltd

  • Tom

    Sounding Board for brave leaders choosing transformative change, tommccallum.com

  • Kevin

    Founder, Dialoguers

  • Julie

    Customer Experience Manager, Healthy Wise and Well

  • Annabel

    founder, Age Space Ltd

  • Camilla

    Founder, Menotech Ltd

  • Ali

    CEO, BoomBoss Ltd

  • Debra

    Career Consultant, se3 consulting

Venue

dim t

32 Charlotte Street, London W1T 2NQ
Small_new_logo

Started by:
Table Crowd

Enjoy dinner drinks and a chance to meet…
Jacynth Bassett is the founder of the first age-inclusive online independent fashion boutique, the-Bias-Cut.com, and movement and community Ageism Is Never In Style®. She is also the founder and chair of Advocates For Ageing, a collective of industry activists changing the conversation around ageing, and is an expert Fellow for VC firm, Zinc’s, ‘later life’ business mission. Named by Global Health Ageing as an ‘ageism fighting trailblazer’ and recognised by Business Insider as one of the leading pioneers of age-inclusivity in fashion, Jacynth was first inspired to fight ageism in Fashion after growing frustrated at seeing women, like her mum, being treated as invisible, largely due to their age. Jacynth will be talking about understanding the older consumer, and successfully reaching and marketing to the over 50s.

This dinner is perfect for…
Startup founders and management level at startups.
This dinner is open to a limited number of service providers / advisors (unless a TableCrowd partner). Please see the details under the 'Join this table' button.

If you'd like to join but don't fall neatly within the above categories, please email us at hello@tablecrowd.com to discuss whether this is the right dinner for you. Also feel free to check out our other dinners as another might match you perfectly!

The dinner conversation will be…
As a relatively young founder, Jacynth is proof that as a founder, you don't have to be the same age as your demographic to understand and be welcomed by them. With this in mind, Jacynth will be talking about:
✓ understanding today's older consumers
✓ finding your tribe - effectively and sensitively navigating the 50+ market
✓ how to successfully be an age-inclusive business, and not alienate other demographics
✓ effective marketing strategies for the 50+ market.
✓ avoiding stereotypes and lessons learnt growing the-Bias-Cut.com
Expect to leave with ideas and inspiration for your own business, as well as the opportunity to speak to others facing similar industry challenges and opportunities as you informally over dinner.

Who is Jacynth Bassett?
Jacynth Bassett is founder of the-Bias-Cut.com, and movement and community Ageism Is Never In Style®. She is also founder and chair of Advocates For Ageing, a collective of industry activists changing the conversation around ageing. She regularly writes, talks and advises on the topic of ageism in fashion and style at every age for various leading national publications and platforms. She is also on the advisory committee for the Representation And Inclusion In the Fashion Industry Policy Paper for the All Parliamentary Group For Textiles and Fashion.

What’s included?
You get a private dining experience with a knowledgeable speaker, 2 course dinner with wine or 2 soft drinks plus highly curated and relevant crowd. This is a dinner, not a dropin event, so we ask that guests turn up on time and don’t leave until after the Q&A.

#MeetandEat

P.S. TableCrowd are offering complimentary cab rides home (£15) thanks to their partner, Gett, on first download of the app. Download the app in advance.

P.P.S. If your dog needs a sitter so you can come, Gudog is offering £10 off your first booking - Code TABLECROWD

If you book a place and then can't make it, please make sure you tell us. An empty place at the table with your name card is not a great start to dinner!

Jacynth Bassett is the founder of the first age-inclusive online independent fashion boutique, the-Bias-Cut.com, and movement and community Ageism Is Never In Style®. She is also the founder and chair of Advocates For Ageing, a collective of industry activists changing the conversation around ageing. She regularly writes, talks and advises on the topic of ageism in fashion and style at every age for various leading national publications and platforms, contributed the style chapter to internationally published book “Having It All After 50”, and is the monthly style columnist for various leading 40+ publications. She is also on the advisory committee for the Representation And Inclusion In the Fashion Industry Policy Paper for the All Parliamentary Group For Textiles and Fashion.

For any dietary requirements, worry not, we have it covered, as long as we know in advance. If you are vegetarian, vegan, dairy free or gluten intolerant let us know by filling out the dietary requirements section in the your preferences section of your profile on the TableCrowd website.

One of the TableCrowd hosting team will be on hand to make sure you are welcomed through the door and introduced to the most relevant people to you.
For any advance questions about this dinner, it is best to reach us at hello@tablecrowd.com.

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