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Started by:
Emily
Measuring social media ROI is one of the toughest challenges facing modern marketing. How do you place a value on a 'like' or 'follow'? What is the opportunity cost of NOT investing in social media? When we attempt to measure our social media success, how do we know which metrics are important?
We've got some ideas about how to approach this fascinating challenge and we'd love to hear your thoughts too.
Founded: 07 October 2012
Members: 183
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#digitalbyte
#digitalbyte
