Fundraising , Startup Dinners , Tips
5 tips on how to grow a business
Following our fundraising dinner with Ross Williams, CEO of Venntro, we’ve got some extra-special tips on how to grow your business. Ross famously grew his empire from next to nothing, and here are some of his tips on how to achieve similar success:
- 90% marketing, 10% product. You might have an amazing idea, but how are you going to acquire users?
- Make your partners pay for the marketing. This is how we grew White Label Dating – we incurred the risk onto them.
- Think about corporate venturing. Look to partner with a company who’s got your customers already.
- Credit cards and loans are still viable. Be warned: you might have to remortgage your house!
- Start small. Don’t try to build a £50m business the first time – don’t get obsessed with the big figure to start with.
And a final word from our award-winning entrepreneur:
There are no overnight success stories. Our society today is obsessed with ‘rags to riches’ tales. In reality, success takes time, and hard work.
Good luck!