We’ve had the pleasure of meeting Axel at a couple of our FinTech dinners – he even spoke at our most recent one in partnership with Innovate Finance. We caught up with him about his own mobile technology startup Indoorz, an innovative indoor mobile navigation solution. Let’s hear about it from him…

What’s the elevator pitch for your business?

Indoorz is an innovative mobile technology that enables indoor positioning and wayfinding for visitors,customers and employees in large venues. Indoorz is multi platform (works on iOS and Android), has a quick set up process with low cost of installation and maintenance requirements and is ubiquitous, meaning most smartphone users can enjoy it today, for free.

Indoorz was founded in 2013, and was in stealth mode until May 2014. Currently it has a team of 14 strong individuals, with backgrounds ranging from Computer Science experience at MIT,Microsoft and Imperial College with client experience in Tesco, Scottish Power and Ford as well as Ex-Google, Level39 and payment technology companies.

Indoorz is a member of Level39, Europes Largest Tech accelerator as well as Cognicity, Canary Wharfs Smart City initiative.

If you have co-founders, where did you meet them?

3 Co-founders, who met out of sheer serendipity. A mutual friend introduced us and recommended we should have a coffee, which turned into a very fruitful new relationship.

What’s your biggest ‘hindsight’ moment?

We focus on indoor navigation, and until we understood that this is what we should master, we tried going down the “proximity based marketing” approach, which although very promising, is a very complicated approach that requires for the brands that we are in conversation with to have a bigger marketing budget.

What will 2015 bring?

High-growth for Indoorz. We are about to launch two large internationally well known retail mall projects, following this we will make our technology available to any third party who would like to integrate navigation into their existing proposal.

1 piece of advice for someone starting a business in the the sector

Understand the clients pain points, and try to solve it in the simplest way possible. Don’t try to put numerous add-ons thinking it will add more value, in the begining it will just make things more complicated! Also, gather a killer team, which makes the whole difference in execution.

Convince someone to use your product/service in under 50 words.

Meeting friends in Westfield, but where are they? It’s so huge inside! Luckily I can share my indoor location and connect with them straight away. Problem solved.

How would you describe TableCrowd to someone who’s never heard of it before?

Cool people from all walks of life sharing industry focused content and stories over delicious food, all organised by a friendly and awesome team.

Thanks Axel, we’ve loved hearing your story and look forward to seeing you again at a dinner soon.