A simple check list if you don't plan to appoint advisors and don't have cash to spend on this - or are choosing not to. The reason for the title? Well, someone actually said this to me last week! This prompted my post - a simple commercial view on what you actually need to do, without extracts from legislation or any arse covering catch-all analysis. What we know for sure > GDPR is ...
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As many of us are aware, search engine optimisation (SEO) is a form of marketing that means your business will appear more highly in the organic search rankings on Google. It is important for credibility, awareness, traffic and ultimately, new customers. Done right, it can bring the highest ROI of all forms of marketing. So “doing it right” is the topic at next week's dinner. with Simon Schnieder, founder of ...
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This week's dinners covered the topics of marketing and fundraising, with speakers from the investment and media worlds. Tom Maddocks, ex-BBC2 reporter and now one of the UK's leading authorities on media training and presentation coaching. Dinner with Tracy Doree, founding partner at Spring Partners As part of our 'Meet the investor' series, Tracy Doree spoke extensively about the fundraising process and how to do it successfully. Having experienced fundraising from both ...
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If you're looking to do a spot of networking, why not get some insider knowledge while you're at it? Up next week we have media expert Tom Maddocks talking on how to get journalists interested in your company, as well as Tracy Doree, founding partner of Spring Partners chatting about getting investment for your business. Getting journalists interested in your company. Dine with expert, Tom Maddocks Getting press coverage for your business ...
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Next week is all about the ladies, well female speakers anyway. Tuesday will see us dining with brand expert Jenny Andersson on achieving growth and profitability by being a purpose led business. Wednesday, we have the pleasure of Amanda Davie sharing her wealth of knowledge on leadership and the role of emotional intelligence. Two fantastic topics to discuss over dinner, let's check out each one in a bit more detail: Dinner ...
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Journalist and founder Monty Munford spoke recently at a dinner sharing his thoughts and tips on how to secure media coverage for your business. One thing he spoke on was the fact that he rejects 98% of emails that are sent to him. To be the 2% that makes it through - Monty had these tips for his fellow diners: Open with a good reference to what the journalist has written. ...
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Special thanks goes to Alex O'Byrne for his insightful talk on increasing your online orders for your eCommerce business at dinner this week. Without any further ado, hear is what he had to say: The journey for mobile users must be good. 50% of traffic comes from mobile. 41% of orders for luxury brands again comes from mobile (which is higher than mid-range brands And if that's not enough - Google ...
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When it comes to online and eCommerce, it's a bit of a minefield for the uninitiated as to where to start, what to do and when. We had great pleasure in welcoming Alex O'Bryne as our after-dinner speaker this week talking extensively (and very knowledgeably) on all things eCommerce. He provided plenty of top tips for eCommerce businesses to his fellow diners covering everything from mobile users, content marketing to ...
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At dinner last week, Jim Kite, Starcom MediaVest Group's Strategic Development Director, covered the topic of how he works closely with tech startups by connecting them with Starcom's existing clients (like Samsung, P&G, Lidl and Heineken to name drop a little). Here are his top tips for startups working with a media and advertising agency to connect their products and services with established brands: Have a clear proposition. Focus on what ...
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At dinner earlier this week, Jim Kite, Starcom MediaVest Group's Strategic Development Director, covered the topic of how he works closely with tech startups by connecting them with Starcom's existing clients (like Samsung, P&G, Lidl and Heineken to name drop a little). Here are his 5 reasons that agencies work with startups: Innovation Clients expect innovation as well as the basics from their media agency. What value is the agency adding? ...
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