One of our fave TC members (and the occasional TC host for us) Dan Roberts, has been busy building the next #revlessrevolution as the founder and CEO of Lacuna Digital. As a long-time diner and friend of the TableCrowd team, we have finally managed to pin him down to do a quick spotlight on his business.

What’s the elevator pitch for Lacuna Digital?
Lacuna Digital has developed the world’s first digital bike display powered entirely from kinetic energy. This makes it the first 100% carbon neutral digital ad platform to grace the planet. By attaching one to a bike, we pay cyclists per mile for travelling green, offering hyper-local, real-time campaigns to brands around the City.

What were you doing before you launched your company?
Running a social enterprise that created smoothies from surplus produce in order to reduce food waste (and occasionally modelling).

If you have co-founders, where did you meet them?
I run Lacuna with my sister, Mel. I can’t remember where I met her…

What’s your biggest ‘hindsight’ moment?
With the power of hindsight I’d probably say that I would have started Lacuna as soon as I graduated, but perhaps the few years of development doing other things have ended up helping.

What will the rest of 2016 bring?
The launch of our platform in London with 200 cyclists (sign up here) to grow to our target of 2000 users by the end of the first year. Plus my sister is getting married, so there’s that!

One piece of advice for someone starting a business in your sector?
Don’t copy me otherwise I’ll have more competition to explain to investors 🙂

Convince someone to use your product/service in under 50 words.
Do you cycle? Attach the Lacuna eBoard 1 to your own bike and we’ll pay you to travel green. Or perhaps you’re a brand? Get your message out into the digital outdoors across London based on location, time-of-day, live data streams and so on.

What’s your favourite startup in your sector (not including your own)?
Adscreens – they have digital backpacks that play music and everything.

What’s your favourite London restaurant?
I own a start-up, I can’t afford to have a favourite restaurant 🙂 However I’ve attended some TableCrowd events at The Green and I’m a big fan. Not quite The Savoy (I was taken there once, I do NOT fit in) but it’s a great little spot.

What’s your favourite meal?
Deep fried brie with fruit coulis, fish lasagne finished off with triple chocolate Ben & Jerry’s ice cream. Either that or everything that I eat on Christmas Day put into one meal and served with a knife and fork made from triple chocolate Ben & Jerry’s ice cream.