At dinner last week, Jim Kite, Starcom MediaVest Group's Strategic Development Director, covered the topic of how he works closely with tech startups by connecting them with Starcom's existing clients (like Samsung, P&G, Lidl and Heineken to name drop a little). Here are his top tips for startups working with a media and advertising agency to connect their products and services with established brands: Have a clear proposition. Focus on what ...
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Our women's only dinners are a must-do for two reasons. Firstly, they allow women to share their knowledge and inspire each other and secondly, you can hear real-life examples of women forging their own career paths. We are very excited to be welcoming Shaa Wasmund - one of Britain's most prominent digital entrepreneurs, to speak at our latest women's only dinner. Her critically acclaimed bestseller 'Stop Talking and Start Doing' teaches you how to ...
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At dinner earlier this week, Jim Kite, Starcom MediaVest Group's Strategic Development Director, covered the topic of how he works closely with tech startups by connecting them with Starcom's existing clients (like Samsung, P&G, Lidl and Heineken to name drop a little). Here are his 5 reasons that agencies work with startups: Innovation Clients expect innovation as well as the basics from their media agency. What value is the agency adding? ...
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Our TableCrowd members enjoyed themselves at two dinners this week covering the topics of how to get media coverage for your business and connecting established brands with startups. Journalist and founder Monty Munford spoke extensively on how to peak the interest of a journalist, whilst Jim Kite - Strategic Development Director at Starcom MediaVest Group - discussed how he encourages SMG's big name clients to work with up-and-coming startups. Dinner with ...
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It's relatively easy these days to start a business by setting up an online store, but it becomes a bit tricky when you want to get people to buy from you rather your competitors - not to mention getting potential buyers to your site in the first place. eCommerce dinner: Insider tips on increasing orders through your online store Join us for dinner, drinks & a chance to meet fellow entrepreneurs, followed by an ...
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Yesterday's dinner was a great opportunity for our members to meet Nick Verkroost, a Principal at DC Thomson Ventures. Dining at one of our regular haunts, Aubaine, everyone thoroughly enjoyed the topic of PublishingTech and how changes in publishing have opened up a world of new opportunities for entrepreneurs. Publishing is a reserved and traditional business with digital coming in to disrupt traditional revenue streams and content. Nick's after-dinner talk highlighted the ...
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Next week sees dinners happening for those wanting to connect with established brands and those looking for press coverage. Two fantastic speakers are waiting in the wings, eager to impart their wisdom. Read on to find out more about each one, and be sure to book your place at dinner too. Dine with Starcom MediaVest: connecting established brands with startups As a new business, it can sometimes feel impossible to reach established ...
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In celebration of International Women's Day, we held one of our regular women's only dinner on Tuesday night with Anita, Randy and Tamar as co-hosts. This series is all about women sharing ideas and learning around personal and professional development; what better way to spend the evening of International Women's Day than at a inspirational dinner. We also held one of our popular investor dinners too - read on ...
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Part of Caroline's fantastic after-dinner talk last week at Aubaine included her 3 'p's for PR - Perspective, personality and perseverance. Perspective (and peg) One of the problems with startups is that they are obsessed by what they do and as a result they forget to think about the bigger picture. To combat this, ensure you think about how your business fits in with the world of news as a whole. ...
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One important question that needs an answer for a multitude of reasons is a relatively simple one - what sets you apart? Do you know the answer? And if you do, are you able to explain it succinctly? One particular situation where knowing this comes in handy is when you're off scouting for some investment. Wouldn't it also be useful to get an insight into what an investor looks for when ...
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