We love to start the week with an inspiring business spotlight. And we love it even more when it’s one of our partners! Julius Solaris of EventManagerBlog.com is supporting tonight’s EventTech dinner at GoogleCampus. Let’s read his story.

What’s the elevator pitch for your business?

We are the first blog for event planners. We aim to deliver education, innovation and inspiration to our readers.

What were you doing before Event Manager Blog?

I was marketing manager for medical congresses and planned my own events.

Introduce your team.

I co-direct my company with Carmen, who is also my wife. We then work with a network of freelancers, Fabio, Simone, Bea, Raquel and a couple of dozen more spread between Europe and the US

What’s your biggest ‘hindsight’ moment with the business?

When we spun off our Premium WordPress Themes Store for Events. This move dramatically changed our business – we changed substantially the way we work. We made lots of mistakes but also had great satisfaction with the results.

What will 2014 bring?

2014 will bring more ebooks (we publish free ebooks on different pieces of technology in the industry) and more WordPress themes. Our clients and readers love them and we love our clients and readers.

1 piece of advice for someone starting a business in the sector?

If you plan to launch a startup for the event industry, make sure to do your research properly. There is a tendency to always solve the same problems (such as online registration and event mobiles apps), there is much more than that and you can create sustainable businesses by just looking at existing problems the industry has.

It is a very traditional industry that for the most does things the same way since 60 years. There is a lot of room for improvement.

Convince someone to use your product/service in under 50 words.

Event websites have traditionally been the goldmine of web agencies charging thousands for crappy, proprietary products. We offer fully featured, beautifully designed and customizable options starting from $79. Thousands of customers thank us for giving back to them control of their site.

What’s your favourite startup in the sector (not including your own)?

Can’t really say as I am trying to keep myself as unbiased as possible. People like Cvent or Eventbrite are definitely the reference for everyone in the #eventtech scene.

What’s your favourite London restaurant?

Roka – best Japanese ever.

We are very much looking forward to seeing Julius and the other diners tonight.

If you want to know more about TableCrowd dinners, take a look here.