Introducing Sooqini and Raj Singh who joined at our recent Sharing Economy startups dinner.

What’s the elevator pitch for your startup?

The UK’s first task concierge and marketplace – delegate your stuff to our trusted community and be more productive at work and at play

What were you doing before you launched your startup?

I was running an Innovation Consulting firm I co-founded, based in Geneva.

Where did you meet your co-founder?

Tiago Mateus is my co-founder – we met online in a forum for INSEAD MBAs – which we both are.

What’s your biggest ‘hindsight’ moment?

Not doing enough marketing, quickly enough. Should have gone crazy and blown it all asap.

What will 2014 bring?

From our side, it brings a lot of customers, more automation, and nifty stuff like insurance. More generally 2104 is going to see more and more of us as ‘freelancers’ as the previous model of employment breaks down and melts away

1 piece of advice for someone starting a business in the sector?

Don’t do it unless you are ready to sacrifice everything to be successful

Convince someone to use your product/service in under 50 words.

You’re busy. And you do tonnes of stuff every day that is essential, but below your paygrade. Outsource all of it to Sooqini, be more productive, have more spare time and discover a world of focus, from just £30 per month. Signup here: www.sooqini.com/personal-assistant

What’s your favourite startup in the sector (not including your own)?

I like the zen-like nature of BorrowMyDoggie

What’s your favourite London restaurant?

Nobu. But if you mean one I can afford, just, Pitt Cue Co.

It was great to see Sooqini last week and to find out more about their business. We also now have a new restaurant for the ‘must-try’ list!

You can read more startup spotlights here.