We are really looking forward to Social Media Week 2013 in London. Organised by Chinwag for the 4^th year in a row, we know they’ll put on a good show.

Here at TableCrowd, we like food and tech (we like other things too, like surfing and cycling, but I’m not sure they will be options at Social Media Week). As food tech lovers at a rapidly growing startup, we have put together our must-do diary for the week. Including of course, TableCrowd’s event.

** “Tales from the Trenches” – Using Social Media Effectively for your Startup – Tuesday September 24.

Dinner, in usual TableCrowd style, followed by Q&A with 3 carefully selected startups that have used social media effectively. Real examples, experiences, ideas and tips.

Hosted by Kate Jackson of TableCrowd

Q&A with:
Ruth Barnett of SwiftKey
Zoe Arch of Craft Candy
WenLin Soh of Edible Experiences

** The Impact of Social Media on the Food Industry – Monday, September 23rd.

Looking at the impact of social media on the Food industry and how the different players are responding and adjusting to the ‘social’ opportunity. Moderated by Karen Fewell, Digital Consultant @digitalblonde featuring Michelin star chef Tom Aikens and a panel of industry thought leaders, including Ed Butcher from Square Meal Magazine, Nick Holzherr, founder of Whisk, and Mecca Ibrahim of Great British Chefs.

** How Social is Shifting our Relationship with Food  – Monday, September 23rd.

Discussing how social media is shifting our relationship with Food and the Food industry, and the effect of consumer behaviour above and beyond marketing – and what the future holds. Moderated by Karen Fewell with a panel of 5 industry thought leaders, including Jamie Spafford, founder of @SortedFood, Louisa James from Jamie Oliver, Ollie Lloyd of Great British Chefs, and Nathalie Nahai.

** ‘Sex-Up Your Start-Up: Q&A with Richard Branson & Network with Virgin’ – Monday September 23

1 – Q&A with Richard Branson – how to take your new business to the next level

2 – Network with Virgin – socialise with a team of Virgin business and investment experts

Richard will be on video link from New York to answer your questions, then Josh Bayliss, Virgin Group CEO, will host a networking session with a team of experts from across Virgin and their network – including corporate investors and business mentors.

** Demo Day comes to SMWLDN!  September Friday 27th.

SMWLDN Demo Day is an opportunity for firms and startups to showcase the products and innovations which will drive the future of Social Media. Firms will face questions from an audience of leading brands, agencies, investors, analysts and press.

It goes without saying we’ll be at the opening and closing parties as well as cherry picking from the full line up of events that will be taking over London from 22^nd September.

Get your VIP pass here.

See the full line-up of events here.